At Greenbank, we can help remove the risks and reduce costs associated with launching new products in mature markets.

We have provided detailed analysis to a wide range of companies seeking to develop business in the UK with leading retailers, wholesalers and foodservice companies.

Case study: Examining Sales in a Mature Market

Greenbank was approached by an established continental based company wanted to take their product range into the UK market. The project was to provide analysis on what was suitable and identify potential opportunities.

The project was based on a six month feasibility study working to the following brief;

• Provide the continental manufacturer with detailed information on their competitors and their products
• Co-ordinate the distribution of samples to a number of potential key customers and feedback thoughts and opinions
• Identify potential costs and changes needed for the UK market
• Present all of the above in a clear and unbiased format to allow the company to make an informed decision on their future strategy.

This project was delivered at a fixed cost, agreed at the outset. The customer was completely satisfied with the results, especially the insight which we were able to provide on their market in the UK.